Pengaruh Kualitas Produk terhadap Keputusan Pembelian dengan Kepercayaan Konsumen sebagai Variabel Mediasi pada Marketplace Shopee di Kalangan Mahasiswa S1 di Daerah Istimewa Yogyakarta
DOI:
https://doi.org/10.35917/cb.v7i1.681Keywords:
Product Quality, Consumer Trust, Purchasing DecisionAbstract
This research is conducted with the aim of testing the impact of product quality on purchasing decisions on the Shopee platform, involving consumer trust as a mediating variable. The population targeted by this research is undergraduate students (S1) in the Special Region of Yogyakarta. For sample determination, the researcher applied a non-probability sampling technique using a purposive sampling approach and successfully collected data from 140 respondents. The stages of data evaluation include a series of instrument tests (validity and reliability), prerequisite tests (normality), and hypothesis tests encompassing the F-test and the coefficient of determination (Adjusted R Square). The data processing itself uses the path analysis method assisted by the process macro tool in the IBM SPSS Statistics 26 program. Based on the analysis results, several main points were found, namely: (1) product quality has a positive and significant impact on building consumer trust on Shopee, (2) directly, product quality also has a positive and significant impact on the decision to shop, (3) consumer trust has been proven to have a positive and significant influence on the purchase decision, and (4) product quality has been proven to positively and significantly enhance the purchase decision thru the mediating role of consumer trust.
Downloads
References
Andryusalfikri, Wahab, Z., & Widiyanti, M. (2019). Effect of Trust, Quality of Products and Quality Services on Purchase Decisions on E-Commerce Shopee in Palembang City. International Journal of Management and Humanities, 3(12), 1–6.
Anggraini, M., Rahmadhani, R., & Priyono, S. (2023). Pengaruh Kualitas Produk dan Ulasan Produk terhadap Keputusan Pembelian Produk pada Aplikasi Shopee Mahasiswa Pendidikan Ekonomi Semester V Universitas Nurul Huda. Journal of Economic Education and Eco Technopreneurship, 1.
Arianty, N., & Julita, J. (2021). The Effect Of Brand Trust And University Reputation On Student’s Decision To Choose Management Study Program In The Faculty Of Economics And Business Universitas Muhammadiyah Sumatera Utara. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 1(2), 125–134.
Bili, A. M., & Budiarti, W. (2021). Kualitas Produk; dan Keputusan pembelian. Soetomo Management Review, 2(2), 959–971.
Choirunnida, A., & Prabowo, R. E. (2024). Kualitas Produk, Persepsi Harga dan Online Customer Review terhadap Keputusan Pembelian pada E-Commerce Shopee di Kota Semarang. Journal of Management and Bussines (JOMB), 6(1), 263–274. https://doi.org/10.31539/jomb.v6i1.8986
Ghozali, I. (2021). Partial Least Square Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.29. Universitas Diponegoro.
Gimor, H., R Yuliviona, Manajemen, P., & Ekonomi, F. (2022). Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Dengan Kepercayaan Konsumen Sebagai Variabel Intervening Pada Sate Taichan Senayan Buncab.
Hair, J. F., Black, W.C., Babin, B.J., & Anderson, R. E. (2014). Multivariate Data Analysis (7th ed.). Pearson Education Limited.
Kartika, E.-. (2021). Pengaruh Kualitas Produk, Brand Image, Harga Dan Kepercayaan Terhadap Keputusan Pembelian. Jurnal Manajemen Dan Profesional, 2(1), 73–82. https://doi.org/10.32815/jpro.v2i1.778
Ketelaar, P. E., Willemsen, L. M., Sleven, L., & & Kerkhof, P. (2015). The Good, the Bad, and the Expert: How Consumer Expertise Affects Review Valence Effects on Purchase Intentions in Online Product Reviews. Journal of Computer-Mediated Communication, 20(6), 649–666. https://doi.org/10.1111/jcc4.12139
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education Limited.
Lupiyoadi, R. (2018). Manajemen Pemasaran Jasa (3rd ed.). Salemba Empat.
Ningsih, N. I. L. K. N. C. H. A. W. (2020). Online Shopping the Satisfaction through Perceived Quality and Its Impact on Customer Loyalty. International Journal of Business and Management Invention (IJBMI), 9, 56–61.
Nirmalasari, I. L. N. (2019). Determinant of Customer Relation Management Towards Minimarket Customers in Medan City. Journal of Business and Management, 21(10), 45–52.
Oktaviani, V. P., Suci, R. P., Zulkifli, & Hermawati, A. (2022). Pengaru Digital Marketing Terhadap Keputusan Pembelian Dengan Customer Trust Sebagai Variabel Mediasi (Studi Pada Konsumen Perumahan Graha Singhajaya). Journal of Innovation Research and Knowledge, 2(1), 27–38.
Putra, D. N. A. A., Trarintya, M. A. P., & Arsha, I. M. R. M. (2024). Digital Marketing terhadap Keputusan Pembelian melalui Mediasi Kepercayaan pada Shopee di Denpasar. Jurnal Manajemen, Kewirausahaan Dan Pariwisata, 4(7), 1364–1374.
Rosanti, A. D., Arief, M. Y., & Pramesthi, R. A. (2022). Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Melalui Kepercayaan Konsumen Sebagai Variabel Intervening Pada Toko Nina Cemilan Prajekan Bondowoso. Jurnal Mahasiswa Entrepreneur (JME), 1(6), 1150–1160.
Sandro, L. A. (2023). Pengaruh Diskon & Promosi Di Mediasi Kepercayaan Terhadap Keputusan Pembelian Pada Penggunaan Aplikasi Shopee. E-JOURNAL EQUILIBRIUM MANAJEMEN, 9(2), 155–162. http://jurnal.manajemen.upb.ac.id
Seinuri, Sari, L. P., & Praja, Y. (2023). Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Dengan Kepercayaan Konsumen Sebagai Variabel Intervening Pada Toko Surya Abadi Vapestore Di Situbondo. Jurnal Mahasiswa Entrepreneurship (JME), 2(6), 1318. https://doi.org/10.36841/jme.v2i6.3550
Sinaga, C. L., & Evyanto, W. (2023). Pengaruh Kualitas Produk Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Pada Aplikasi Shopee Di Kota Batam. Volume 6 Issue 2 (2023) Pages 24 - 38 YUME : Journal of Management ISSN : 2614-851X (Online), 6(2), 24–38. https://stieamkop.ac.id/journal/index.php/yume/article/view/3833/2494
Sobandi, A., & Somantri, B. (2020). “Pengaruh Kepercayaan Konsumen Terhadap Keputusan Pembelian Secara Online". 1(1), 41–51. https://doi.org/10.1090
Subhan., Muvida., & Hidayanti., I. E. (2022). Pengaruh Kemudahan Transaksi, Kualitas Produk, dan Promosi terhadap Keputusan Pembelian secara Online (Studi Kasus pada Konsumen Marketplace Shopee, Kota Ternate). Jurnal Ilmu Manajemen.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Susanti, N., & Rohima, D. (2023). Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Pulpen Parker pada PT. Sahabat Utama Traco di Marketplace Shopee Official Store. Jurnal Ilmiah Swara Manajemen, 3(2), 333–342. https://www.neliti.com/publications/563832/pengaruh-kualitas-produk-harga%0Adan-promosi-terhadap-keputusan-pembelian-pulpen-p
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2026 Afrisca Dwi Sumarni, Muhammad Roni Indarto
This work is licensed under a Creative Commons Attribution 4.0 International License.
