Vol. 26 No. 2 (2025): December 2025

Articles

• Digital Marketing Strategy and Its Influence on Consumer Purchasing Decisions at Kopi Kenangan Surabaya: The Mediating Role of Brand Awareness

  Fidel Jonathan Kontarya,  Universitas Ciputra,  Indonesia

  Daniel Joel Immanuel Kairupan,  Universitas Ciputra,

  Dewi Mustikasari Immanuel,  Universitas Ciputra,  Indonesia

  1-14

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  DOI : 10.35917/tb.v26i2.650 Abstract View : 14 PDF downloads: 209

• Sustainable Palm Oil Certification for Sustainable Food: Are Indonesian Consumers Buying?

  Bunga Alfausta Amalia,  Sekolah Tinggi Ilmu Manajemen YKPN,  Indonesia

  Alivia Meyrizka Utami,  STIM YKPN Yogyakarta,  Indonesia

  15-26

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  DOI : 10.35917/tb.v26i2.620 Abstract View : 12 PDF downloads: 113

• The The Impact of Women and Board Structure on Corporate Performance: A Study of Indonesian Palm Oil Firms

  Alga Aprila Dwi Purwito,  Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta,  Indonesia

  Suparmono Suparmono,  Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta,  Indonesia

  https://orcid.org/0000-0001-5328-4957

  Ascariena Rafinda,  Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta,  Indonesia

  Rasistia Wisandianing Primadineska,  Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta,  Indonesia

  27-37

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  DOI : 10.35917/tb.v26i2.654 Abstract View : 11 PDF downloads: 124

• Innovative Behavior: The Role of Self-Efficacy and Work Engagement of Gen Z employees

  Karen Christabel Reviana,  Management Department, Faculty of Business, Widya Mandala Catholic University, Surabaya, Indonesia,  Indonesia

  Fenika Wulani,  Widya Mandala Catholic University Surabaya,  Indonesia

  Dominicus Wahyu Pradana,  Management Department, Faculty of Business, Widya Mandala Catholic University, Surabaya, Indonesia,  Indonesia

  38-47

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  DOI : 10.35917/tb.v26i2.626 Abstract View : 2 PDF downloads: 213

• Revolutionizing Digital Banking: Bridging Generational Gaps to Deliver Exceptional Customer Loyalty

  Ignatius Hari Santoso,  Universitas STIKUBANK,  Indonesia

  Maryono Maryono,  Universitas STIKUBANK,  Indonesia

  Ali Maskur,  Universitas STIKUBANK,  Indonesia

  Sri Nawatmi,  Universitas STIKUBANK,  Indonesia

  Mulyo Budi Setiawan,  Universitas STIKUBANK,  Indonesia

  48-69

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  DOI : 10.35917/tb.v26i2.628 Abstract View : 0 PDF downloads: 92

• The Moderating Role of Brand Attachment in the Relationship between Brand Awareness and Brand Engagement on Apparel Purchase Retention on TikTok Shop among Generation Z

  Abdul Hadi Hari,  Universitas Widya Dharma,  Indonesia

  https://orcid.org/0009-0000-6942-6825

  Sri Ekanti Sabardini,  Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta,  Indonesia

  70-82

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  DOI : 10.35917/tb.v26i2.638 Abstract View : 0 PDF downloads: 13