KONTARYA, Fidel Jonathan; KAIRUPAN, Daniel Joel Immanuel; IMMANUEL, Dewi Mustikasari. Digital Marketing Strategy and Its Influence on Consumer Purchasing Decisions at Kopi Kenangan Surabaya: The Mediating Role of Brand Awareness. Telaah Bisnis, [S. l.], v. 26, n. 2, p. 1–14, 2025. DOI: 10.35917/tb.v26i2.650. Disponível em: https://www.journal.stimykpn.ac.id/index.php/tb/article/view/650. Acesso em: 1 feb. 2026.