Rahayu, D., Utama, L. K., Muqaddimah, A. R., Ayuni, D., & Utami, A. M. (2024). The Influence of Hook Copywriting and Social Media Content Toward Brand Awareness, Brand Image, and Purchase Decisions in MSMEs in Sleman District. Telaah Bisnis, 25(1), 34–43. https://doi.org/10.35917/tb.v25i1.504