PALUVI, Ajeng; SUDARUSMAN, Eka. Pengaruh Harga, Kualitas Produk, Citra Merek terhadap Keputusan Pembelian Sabun Mandi Lifebuoy di Yogyakarta. Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa, [S. l.], v. 6, n. 1, p. 63–75, 2025. DOI: 10.35917/cb.v6i1.572. Disponível em: https://www.journal.stimykpn.ac.id/index.php/cb/article/view/572. Acesso em: 6 sep. 2025.